Brand platform to promote WestJet’s vast network + flight schedule.
To help illustrate + reaffirm WestJet’s network flexibility to meet guest needs - we created a new logo lockup as a visual thread for the campaign and overall brand platform.
Why the checkmark?
Checkmarks are a widely recognized symbol that emotes positivity. (It’s also a tie-in to the departures icon)
Dynamic + static ads used for display, social channels and OOH placements.