Swoop’s flights to sunny destinations were always cheap + for a limited time you could save even more.
As an extension to Swoopon we wrote a giant coupon code in the sand on a beach in Mazatlán at low tide + live-streamed it on FB and Instagram for 6 hours (the time it takes for the tide to go from low to high).
Once the tide fully erased/covered it, the savings/offer would end.
Production: MoFilm
Creative support: OLIVER, MORE Mexico
CD: David Giovando