Summer Some More
Art Direction, Design, Identity
Launched a Summer Some More Sale — that encouraged guests to keep their summer vacation days going by booking flights with big savings.
Campaign Visual ID
New logo lockup created to stand out with a vibrant summer-y feel against the fall/winter colours that fill the market following labour day weekend.
Photoshoot
Custom shoot to capture still + GIF assets.
Digital Ads
Fun + playful dynamic + static ads to further promote the sale.

Photographer: Brendan Stephens
AD support: Jodi Cupples