Launched a  Summer Some More Sale  — that encouraged guests to keep their summer vacation days going by booking flights with big savings.

Summer Some More

Art Direction, Design, Identity

 Launched a  Summer Some More Sale  — that encouraged guests to keep their summer vacation days going by booking flights with big savings.

Launched a Summer Some More Sale — that encouraged guests to keep their summer vacation days going by booking flights with big savings.

Campaign Visual ID

Campaign Visual ID

New logo lockup created to stand out with a vibrant summer-y feel against the fall/winter colours that fill the market following labour day weekend.

Photoshoot

Photoshoot

Custom shoot to capture still + GIF assets.

Digital Ads

Digital Ads

Fun + playful dynamic + static ads to further promote the sale.

Photographer: Brendan Stephens
AD support: Jodi Cupples