Visual identity for a campaign to launch WestJet’s new route + destination - Tokyo, Japan.
In Japan it’s common to see “Let’s” as an english expression to evoke a sense of unified motivation.
Leaning into the sentiment - we used this to develop a new logo lockup to thread the campaign and to inspire and motivate guests to book their trip to Tokyo.
To avoid creative fatigue after launching Let’s Tokyo! – we refreshed assets by introducing playful graphical elements inspired by Japanese advertising.