The sun chair that was actually a flight to the beach.
To promote WestJet’s seat sale, we had a seat sale; anonymously posting a Kijiji ad for a sun chair.
When the buyer showed up, we surprised them with additional seats to the beach.
The stunt was captured on TikTok and shared organically.
Retail ads were displayed on social + OOH to further promote the sale.
CD: David Giovando
Production: Propel
Post production: Vinnel Virgines