L.A. x WestJet
To promote WestJet’s non-stop flights to L.A. we held a fake casting call inviting Canadians to audition for a movie that wasn’t real.
We surprised participants with a trip to L.A. + filmed them in their own L.A. adventure.
Display banners + social ads used for additional promo.
Production: Dear Friend
ACD: Kelli Gustafson
CD: David Giovando
AM: Tash McGrath